Wow! This book is jam packed with incredible information. Yes, they are speaking most directly to B2B (Business to Business) companies, but there is plenty of useful information for anyone looking to make money online. It's so packed with good information, that I made notes on my Kindle to go back over stuff. I'll be reviewing those soon, and reinforcing what I've learned to maximize the benefits of the knowledge I gleaned. There's just no other way to do it. I'm very excited to put this stuff to use and watch my businesses grow.