This book details how to create a funnel of sorts to get readers to sign up for your author newsletter. It also has info on how to keep them on the list once you get them there. I love that the author shows you how to ease readers' fears when getting them to sign up for your newsletter. And the tips and tricks and the abundance of examples to follow make the information very accessible. You will need more than one book in order to create the "magnets," so not every author can follow his example right away, but it's useful knowledge and a compelling argument for creating short stories/novellas as opposed to strictly novels. I'll be implementing his tactics as soon I'm able to build up my back titles.
 - Nick Stephenson)
