This is a very short book, which is kind of nice. It pretty much gets to the point, though there's a little overlap. The best part is the humor with which most of this is delivered, but what I found most helpful was the perspective. If you're looking for something formulaic, this is not the book for you. You're not going to find a bunch of hashtags and profiles to follow. But if you're looking for that secret sauce, this gives you the ingredients. It's up to you to be your true twitter self and present the twitterverse with your authentic voice.